Africa's beauty business is a big-money matter, and players in the industry want investors to start paying closer attention. According to Premium Times, beauty stakeholders have called for more investment to unlock what the publication describes as Africa's $66bn beauty market.
The call came at the fourth edition of Beauty in the Motherland, a gathering held in Lagos, Nigeria's commercial capital and a key hub for the continent's fashion and beauty scene, the report said.
What is still unclear
The available report does not name the individual stakeholders who spoke, the specific kinds of investment they want, or how the $66bn market figure was calculated. These details have not been independently confirmed.
- Based on reporting byPremium Times: Beauty stakeholders urge investment to unlock Africa’s $66bn market
