Nigerian talent manager Ubi Franklin has shared his insights on the music industry, discussing the difficulties and possibilities that are emerging.
In a recent social media update, he mentioned the influence of the internet on music, stating that the industry is at a crucial moment.
Ubi Franklin recognizes that the internet has changed a lot, but he is hopeful about the music industry’s future.
He believes that the internet and social media are important for new artists to shine, pointing to successful musicians like Davido, Wizkid, and Burnaboy who have used these platforms to succeed.
He wrote:
“We are at a crossroads in the music business: with the rise of the internet, the world we live in has changed, and the past is not coming back. But I see the glass as half-full: the internet and social networking are new avenues for the next Davido, Iyanya, Burnaboy, Wizkid, Asake, rema, Ayra Star Tems Etc to be born on.”
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