The founder and former CEO of popular sports betting platform, Nairabet, Oloye Akin Alabi, has shown by his pedigree that he is a businessman of repute.
So it came as no surprise when he offered some pieces of advice to the embattled dancehall singer, Cynthia Morgan.
Instead of cashing in on the present trend to release a song, Alabi advised her to either write a book, speak at events, sell CDs, start a podcast or do something of that sort.
To him, there is no guarantee the song will blow and people will move on if it does not. However, he says, she has a better shot at success this way.
“She must find a way to capture value. All these let’s raise money for her to sing a new song. When the song comes out, you would be the first to insult her. She needs to use the new found fame to sell other things. Including the coloured hair she was known for,” he wrote on Twitter.
He also added that if the majority of artistes don’t evolve from singing to other things, they will regret it.
“Music is most times a means to an end. Not an end itself. This is a chance for her to find that end,” he added.