It’s the most coveted award. The one everyone pays attention and perhaps the most controversial award in the history of the Headies Awards.
The controversy surrounding the next rated award started in 2013 when Sean Tizzle was declared winner, Burna Boy who was also nominated stormed out of the venue.
It occurred again in the 2015 edition. Reekado Banks won and a feud between Don Jazzy and Olamide ensued. The latter felt Lil Kesh deserved it especially after dishing out hits endlessly that year. Efejoku, Gbese and the viral dance track, Shoki.
Now, it’s 2019.
WHO MIGHT WIN?
In a category where there’s a mix of a bit of the oldie and newbies, many felt Zlatan could have been excluded since Teni and Peruzzi were also not considered for the award
Yet, Zlatan holds the biggest chance of winning. Unfortunately, he’s yet to bag a hit so far this year. However, he’s on a fantastic run of polarizing records that have lost hold of replay value.
The collaboration with Tiwa Savage fizzled out quickly and trendy songs like Bolanle, English Teacher lack a creative direction. Zlatan is reworking the same technique he has used on previously released songs.
REMA – THE THREAT TO ZLATAN’S WIN
Yet, Zlatan is the biggest star amongst a lot of nominees. Attention is on him, he’s wielding impact but he has threats but the biggest threat being posed to him comes in the form of the newbie from Benin – Rema.
Rema has dominated conversations in the music space this year. No artiste in the history of the Nigerian Music Industry has introduced himself on the back of a project. It’s usually a debut single followed by a couple of other songs then a debut album.
Will Rema Win The Next Rated Award?
But Rema quashed that tradition. Dumebi is up there as one of the biggest songs of 2019, Corny and Iron Man are solid pop songs not forgetting he’s got two other projects which also makes an argument for him.
Joeboy and Fireboy also stand a chance with their standout records but they’re queueing up behind Rema in the rankings.
Victor AD and Lyta are further down the peck as they only have Wetin We Gain and Time to show forth as their claims for winning. Victor AD‘s project wasn’t felt at all and lacked the commercial traction needed to push it as being successful.
From this group, Joeboy holds an unlikely chance. He’s got a Mr. Eazi cosign, his music is relatable and under the year in review, he’s bagged two hits whose numbers dwarf stats that might be possessed by the other nominees.
Joeboy’s “Baby” has garnered over 13 million views on YouTube, only Rema comes close with Dumebi which has 9 million views.
Who Should Win It?
The Next Rated award is usually given to given to the most promising act in the year under review.
Of the group that was nominated, Zlatan and Rema are both impacting the scene.
Zlatan wields influence as the favored son from the streets and Rema spearheads the Generation Z movement.
Rema Would Win
His movement is seen as someone offering something new, a fresh injection into the music space. No one in the history of the music industry has emerged on the scene on the back of releasing a project.
The usual playbook is to release a debut single, hype it around, drop a couple of singles, then drop a project. Rema announced himself on the scene with a project, a commercially successful one that had pop 2dyzf singles, Dumebi and Corny thrusting as hits.
Bad Commando EP”, Lady is already enjoying massive radio spins. Zlatan equally deserves it but Rema might be the actual winner.
Well, the organizers might actually shock us as they did in 2015 when they gave it to Reekado Banks by awarding Lyta as the Next Rated act.
Who Do You Think Is Winning Tonight?
Let’s hear your prediction.
Drop your comments…