Indigenous hair extension brand Lush Hair has announced its participation in this year’s Most Beautiful Girl in Nigeria (MBGN) pageant as the hair extension brand sponsor of the programme.
A statement released after the signing of a Memorandum of Understanding (MOU) between Lush Hair and Silverbird Group, organisers of the MBGN Pageant, in the former’s office in Surulere, Lagos, during the week.
Lush Hair Brand Manager Ms. Sukhm Pannu said: “We are delighted to be one of the major sponsors of this laudable project with track record of promoting the Nigerian cultural heritage and tourism even to the outside world.
“Also, because Lush Hair ultimately stands for beauty, style, confidence and it is proudly African in nature, we consider this a very strategic collaboration which we hope will transcend beyond this edition.”
Pannu said the nationwide auditioning exercise will hold in August in Bayelsa, Rivers, Imo, Enugu, Ghana, Abuja and Lagos. She, however, said Lush Hair being the official Hair Extension Brand of the MBGN will be present at the locations and most actively at the final screening in Lagos State.
According to her, the brand will be on hand to engage the potential contestants while encouraging them to always stay beautiful, confident and always on top of their game irrespective of the outcome of the contest.
“Lush Hair is a proudly-Nigerian quality hair extension brand specially designed to meet the beauty and style needs of every African woman.
‘’It offers a wide range of unique and distinct styles and colours which we strongly believe will further enhance the beauty the contestants, help them express their individuality and style, giving them that distinct African look” Pannu said.
The General Manager, Special Duties, Silverbird Group, Mr. Bola Salako, said this year marks the 32nd edition of the most prestigious beauty pageant in Nigeria, Silverbird’s MBGN 2019, adding that the group was excited to have the Lush Hair extension brand come in as the official hair sponsor for the pageant.
He said this year’s edition themed “Every Woman” promises to showcase the complete woman and all the areas that make her whole, work, family, career, etc, which the group believes sync seamlessly with the persona of the hair brand. He also said the pageant will take place in Bayelsa