Lil Kesh floating his own label is a bad business


As a fan of street hip-hop, I have really missed Lil Kesh giving us hits back-to-back just as his former label boss, Olamide said during the controversial 2015 Headies Award. The former YBNL signee who left to start his own label, YAGI (although an affiliate of YBNL Nation) hasn’t recorded much success since leaving the record label that made him popular. Lil Kesh with the real name Keshinro Ololade shook the Nigerian Music Industry when he released the street anthem ‘Shoki’ in 2014 after coming to limelight with ‘Lyrically’. He enjoyed more fame after that but became an upcoming artiste once again since floating his own record label. This looks like a bad business because he hasn’t been relevant in the music scene like he used to be.

Lil Kesh with YBNL

Although Lil Kesh is not completely off the music scene, he has been heard sparingly since starting his own record label. His notable hit since leaving YBNL has been ‘Flenjor’ featuring Duncan Mighty and ‘O poor’ featuring the rave of the moment, Naira Marley. Lil Kesh is actually down the pecking order since YAGI. The record label might be an affiliate of YBNL Nation; it hasn’t really been effective like the early days with the full participation of YBNL. Lil Kesh has had just few songs to put out to the public, no album since releasing YAGI, and no nomination at a time he’s supposed to be in his peak. All these and other things makes the Lil Kesh fan base to suggest he should have stayed longer with YBNL by extending his contract.

Why Lil Kesh should have stayed longer

The biblical account of Jacob comes to mind in this regard. The Holy Bible records how he stayed and learnt his trade from his in-law for 7 years and have to wait another 7 more years to get his desired result. Lil Kesh should have taken a cue from this story and learn the business more from Olamide who has done well in the business aspect of music. Although it may be argued that YBNL Nation has a stipulated time for its artistes to leave but for Lil Kesh, he had developed a synergy with Olamide and should have extended his contract. I don’t believe the YBNL Nation could have refused such an agreement with a great talent like Lil Kesh. It is safe to say that the disappearance of Lil Kesh from the street has affected Olamide Badoo and has led to the emergence of Naira Marley, Zlatan and co. I strongly believed he would have done better and be relevant today if he had stayed much longer at YBNL Nation.