Nollywood star, Deyemi Okanlawon has revealed that his limited social media presence hindered his career growth in the Nigerian movie industry.
The popular actor said he was made to realize this after attending a lot of auditions and being judged by the number of followers he has on Instagram.
Okanlawon, who spoke in an interview on the Echoo Room Podcast, said he eventually came to the decision to not fight it and instead focus on building his brand.
He said; “Not having Instagram followers hindered me. I would tell myself, ‘I’m the guy who comes to kill himself on set. Why am I being judged by the number of followers I have?
“I said to myself, there is no point fighting it. There’s always going to be a new set of people who focus more on the brand than the craft. So I said let me start some brand-building.”