Nigerian singer, Mr. Eazi on Thursday disclosed that in 2016 when he signed on to a record label he was paid 400,000 pounds for three albums.
The singer who is often regarded as the King of Digital streams made this revelation in an interview with American Music chart giant, Billboard. The interview was published today alongside Davido and Tiwa Savage.
When asked by Billboard if he thinks African music was beginning to command equitable respect dolllarwise, Mr Eazi said although the amount of respect has increased he believes the income can double or triple the moment internet data becomes cheap and accessible to every African.
He said: “The amount of respect has grown. I remember my first deal in 2016 was 400,000 pounds [$522,068, adjusted for inflation] for three albums. It’s becoming more evident that the numbers are rising. I was about to sign a huge label imprint deal in 2018 for about $6 million but didn’t. Now I’m having a different conversation with the same people.
“Once the Internet becomes cheap in Africa, then you’ll see. That’s when we’ll be able to get our fair share in terms of recognition and revenue. Africa has a population of over 1.2 billion. When you see a Davido song with 100 million views, just know that the real view count is like 900 million because there are a lot of people who don’t have the money to pay for the internet, so they’re watching via untrackable means.”
Mr Eazi is very correct. Streaming platforms are still relatively new in Africa despite how long they might have stayed. The number of IPhone users in Africa can in no way compared to the number of users in America. Apple Music, ITunes which are streaming apps for music are only exclusively available to IPhone users. What this means is the music of African artist becomes less accessible to an average and below average African who cannot afford the luxury of owning an IPhone. This in turn slows down the spread of music and also invariably hurts the pocket of the musician.
In the case when this music can’t be accessed, the music lover would rely on an unaccredited source like pirates or free download websites. The potential of African music is still been explored on the surface level. Like Mr Eazi says the moment internet and data becomes easily accessible there would be an inevitable boom in music streams and sales.
Meanwhile, Nigerian singer, Tiwa Savage on Thursday explained why the modern African woman should not be limited.
The Afrobeats artist in a interview with American music chart, Billboard revealed that one of her mission and reasons for doing music is for her to be example that a woman can have a successful full time job, strong and still be vulnerable at the same time.
“A lot of people in Africa still have the idea that a woman has to be submissive, stay at home and be the wife and mother. Don’t get me wrong. Those are great morals to keep. But I think the modern African woman, the modern black woman is being limited. We can do both. You can have a successful full-time job, you can be strong and vulnerable at the same time. That’s the message I’m trying to put across. So when you see my videos or see me on the red carpet, don’t think I’m not at home cooking for my son or helping him with homework when I’m not doing shows.” She told Billboard.