Apple unveils iPhone 11 Pro and iPhone 11 Pro Max: Everything you need to know

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Apple’s top-of-the-line iPhones for 2019 are finally here.

The new 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max succeed the iPhone XS and XS Max, respectively.

New features include a triple-camera system that includes an ultra-wide angle lens for capturing more in a shot and significantly improved low-light performance for shooting in the dark.

The front-facing camera takes higher quality pictures as well thanks to an increase in resolution to 12 megapixels from the iPhone XS’s 7 megapixels.

The iPhone 11 Pros also come with new video recording features including Dolby Atmos audio. All three cameras shoot 4K resolution video.

The three cameras can fire off photos all at once. There’s a new Night mode for better low-light shots and a Deep Fusion capability that uses the A13 Bionic chip’s Neural Engine to fuse together nine photos for maximum sharpness and image quality.

Powering all of these new features is a custom Apple A13 Bionic chip – the same chip in the iPhone 11 — and iOS 13.

Visually, the iPhone Pros look almost identical to their predecessors. The OLED Super Retina HDR display still runs from edge to edge and the sizable notch to house the front-facing TrueDepth camera system for Face ID remains.

The display has 1,200 nits of brightness and a 2,000,000:1 contrast ratio.

Battery life for iPhone 11 Pro lasts 4 hours more than the iPhone XS, while the iPhone 11 Pro Max last 5 hours more than the iPhone XS Max. The phones also come with a faster 18-watt charger included in the box.

The bodies are again made of stainless steel and glass. The iPhone 11 Pros come in four colors: midnight green, space gray, white, and gold.

Other than new colors, there’s one physical change: the mute switch. It’s now a round switch that flips up and down instead of sideways.

The rounded square camera bump on the rear is twice the size of the pill-shaped cutout on the iPhone XS. It’s … not the prettiest triple-camera array on a smartphone — Samsung, OnePlus, and Huawei arguably have better looking set-ups — but in a phone case, the bump probably won’t matter much.

Internally, 3D Touch has been removed from the iPhone Pros as expected. In its place is Haptic Touch — a long press with vibration instead of a hard press — which first debuted on the iPhone XR.

The new iPhone Pros start at the same prices as the XS phones: $999 for the iPhone 11 Pro and $1,099 for the iPhone 11 Pro.

Pre-orders for the iPhone 11 Pros start on Friday, Sept. 13 with a release on Sept. 20

The new iPhones launch at an interesting time for Apple. As observed over the last few years, iPhone sales have cooled down since the iPhone 6 created the “super cycle” that catapulted unit sales to an all-time high.

Flatlining iPhone sales can be blamed on a number of factors, but there are three that stand out: people are hanging onto their devices longer because their devices still work, new iPhones are expensive, and lower priced (but still premium quality) phones like the OnePlus 7 Pro are eating into Apple’s marketshare.

As Apple pivots itself to sell services (Apple TV+, News+, Arcade, etc.) and more wearables (Apple Watch and AirPods), it won’t need to rely on the iPhone to make up the bulk of its revenue.

It’s possible the new iPhone 11 Pros will resuscitate sales, but with a design that’s derivative of the iPhone X released in 2017, that seems unlikely.

Of course, sales numbers don’t change the fact that the iPhone 11 Pros will almost certainly be the best iPhones you can buy come launch day. And there are still enough new features on these devices to excite Apple fans and casual consumers.